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Get To Know Apurva

Pursue LLC is a product advisory and consulting firm run by Apurva Garware, an entrepreneurial Product Management Executive with 15+ years of consumer marketplace experience at big tech (Amazon, Microsoft), scale-ups (Chegg, Upwork) and start-ups (Medium, Quora). 

Services Provided

Fractional Chief Product Officer

If you are a startup founder, Apurva will be your thought partner and hands-on product leader to shape your pitch deck, analyze competition, launch your MVP and define a solid GTM. With experience launching successful 0 to 1 products within tech companies, Apurva has a keen eye for user needs and metrics, blending both to launch products that users love and that create business impact.


She launched Chegg’s first subscription product (Chegg Study Pack w/ 1MM+ MAUs), Amazon’s search and discovery experience for the 0 to 1 Music/Video product lines  ($3B+/year business) and core products on Upwork’s Talent Marketplace (800K+ spending/earning users). She is currently the Fractional CPO for 2 pre-seed startups: an AI-based HR Tech SaaS solution and a women’s health and wellness product.


Product Consulting

If you are an established business, Apurva will work alongside your team to identify new growth vectors, define the product strategy, build the roadmap and establish clear OKRs and KPIs for success.


Apurva is also able to lead product initiatives grounds-up for complex, strategic initiatives with significant organizational, business or technical complexity. Apurva is currently working as a product consultant with Dooner Social Ventures, an organization that is involved with social impact investing - mission-driven tech startups - venture philanthropy.



Having directly led large, global cross-functional teams of 30-60 PMs, UX Designers/Researchers and Engineers, Apurva has enjoyed coaching both senior leaders and ICs to successful career outcomes. Apurva’s leadership philosophy is anchored in her personal values of integrity, resilience and compassion.


To that end, she guides people to realizing their full potential by identifying their dreams, defining the skills they need to be successful and then methodically developing their skills with a learning mindset. Additionally, she will work with HR and product leadership teams to define career levels and rubrics.


Contact Us

If you would like to learn more about our services, please schedule a free consultation OR fill out this form. We will be in touch in 24-48 hours.


“Working with Apurva is one of the highlights of my career. I reported to Apurva at Medium while working on curation tools. She oversaw my team, as well as the recommendations and reader experience teams. She’s an incredible mentor – both for career-level and project-specific guidance.
I deeply appreciate the time and care she put into my growth. She’s a strong cross-team facilitator and comes up with fun initiatives to inspire the team, which was especially crucial when the work was challenging. I aspire to be a leader like her, and would recommend her especially for roles leading product at a company, and directing initiatives across orgs.”


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