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Pursue LLC is a product advisory and consulting firm run by Apurva Garware, an entrepreneurial Product Management Executive with 15+ years of consumer marketplace experience at big tech (Amazon, Microsoft), scale-ups (Chegg, Upwork) and start-ups (Medium, Quora). Her experience spans P&Ls ownership of $300MM+/year and leading x-functional teams global teams of Product Managers, Designers, Analysts and Engineers. Her passion lies in leveraging technology to define the future and serving customers at critical moments of need.  She has  a strong track record of creating, positioning, and delivering products that change lives across the globe.

As a consumer-tech product leader, Apurva has overseen launches of several products that have driven user value and business impact. She launched Chegg’s first subscription product (Chegg Study Pack w/ 1MM+ MAUs), Amazon’s search and discovery experience for the 0 to 1 Music/Video product lines  ($3B+/year business) and core products on Upwork’s Talent Marketplace (800K+ spending/earning users).  

In 2022, Apurva was recognized for contributions to the Product Tech community through the Digital Transformation Leader Award by the Women Tech Network (100K+ members) and the Product Leadership Award by the Product-led Alliance (10K+ members). She is a thought leader in the product space, with a podcast and a LinkedIn newsletter focused on building products for tomorrow.

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